Briefing: Martin's Famous Pastry Shoppe, Inc® Improves Warehouse Operations with Automation

Martin’s Famous Pastry Shoppe, Inc.® (Martin’s®) is a family owned and operated bread and roll manufacturer dedicated to delivering extraordinary taste, quality and customer service that represents their legacy of cherished eating experiences. Since its founding in the 1950s, the company has grown from a small bakery in the family’s garage to a global manufacturer serving 16 countries with customers ranging from retail stores to institutions.

Case Study: Martin's Famous Pastry Shoppe, Inc® Improves Warehouse Operations with Automation

Challenge: Combating time consuming and labor intensive manual operations

As the producer of the No. 1 branded hamburger bun in the United States, the Chambersburg, Pennsylvania bakery experienced a significant impact from the seasonality of hamburger and hot dog roll sales throughout the summer months. The company’s current manual order preparation and fulfillment process was time consuming and labor intensive. As a result, they were struggling with space constraints in their warehouse, order fulfillment errors and employee safety.

“Since the installation of the AS/RS system, we have been able to complete full pallet orders with greater efficiency than ever before with fewer physical demands on our warehouse staff. Based on the safety and efficiency gains achieved, we are considering similar systems for our other bakery.” Tony Martin, executive vice president, Martin’s®

Solution: Automating the fulfillment of America's favorite rolls

Martin’s® decided to turn to automation. The company conducted extensive research and site visits to the manufacturing facility as well as customer installations in order to evaluate the strength of potential suppliers. Martin’s® chose Westfalia Technologies, Inc.’s (Westfalia) automated storage and retrieval system (AS/RS) design, which included an automated layer picking system and truck staging lanes.

Westfalia’s high-density AS/RS stores pallets of reserve product in a rack structure six pallets deep, housing approximately 2,000 pallets. Two tandem storage and retrieval machines (S/RMs), with independent movable cabs for safer and easier maintenance, store and retrieve pallets to and from the rack structure. The AS/RS is integrated with Cimcorp’s MultiPick System, a fully automated, robotic material handling solution, picking system, and Westfalia’s out-feed conveyor system. This combination enables the fast fulfillment of single and multi-SKU orders.

Westfalia’s Savanna.NET® Warehouse Execution System orchestrates the entire operation, maintaining the inventory in both the AS/RS and the MultiPick system. In order to increase order accuracy and product traceability, the WES is integrated with Martin’s® order processing and enterprise systems.

Dan Labell, president, Westfalia Technologies, said, “With a growing, diverse number of SKUs, seasonal products, and complex orders, food manufacturers can more effectively manage and track inventory with automation technology. Westfalia’s AS/RS, integrated with our Savanna.NET® WES, has helped Martin’s® achieve these benefits, while providing additional operational efficiencies, cost savings, and a competitive advantage.”

With Westfalia’s AS/RS and Savanna.NET® WES, Martin’s® Chambersburg, Pennsylvania facility has increased its space utilization by 50 percent and is more efficiently storing, retrieving and managing pallets of finished goods. The automated layer pick solution has improved labor efficiency by 50 percent, while ensuring 95 percent order accuracy. Since the system allows the company to take orders up until the last minute with complete accuracy, it has eliminated the need for reloads – dramatically increasing throughput times for outbound orders. In addition, the new system provides Martin’s® with a complete visibility that enables the company to conduct field to fork traceability that exceeds FDA standards.”

System Features:

  • Size:

    • AS/RS occupies 15,250 sq. ft. of the 55,520 sq. ft. warehouse
    • 5 outbound staging lanes
  • Technology:

    • Cimcorp MultiPick automated layer picking system
    • 2 tandem S/RMs
    • Savanna.NET® WES
  • Capacity:

    • 1,873 pallet rack positions
    • Truck staging lanes holding up to 54 pallets
    • Induct/output 101 pallets per hour per S/RM of finished goods

System Benefits:

  • Increased order accuracy to 95%
  • Improved outbound order accuracy
  • Increased throughput times for outbound orders
  • Moveable cab allows for safer and easier maintenence
  • 50% improvement in labor efficiency

Latest Martin’s Famous Pastry Shoppe, Inc. Videos:

Our Mission: To deliver unparalleled warehousing solutions by earning the trust of our customers, understanding their business needs and honoring the commitments we make.